Consumer Data Solutions matter
Datatech Consumer Solutions (Pty) Ltd is a consumer data analytics business servicing
both retail & services clients with a head office in Bryanston, Johannesburg.
Bridging the Data Gap to
Empower Every Consumer
DataTech Consumer Solutions was born from a singular vision: to bridge the critical gap in data quality and accessibility, particularly for lower LSMs. We operate in the belief that every consumer, deserves to be accurately represented, effectively engaged, and empowered.
Our expertise lies in unlocking the potential of this overlooked market through a comprehensive suite of data-driven solutions:
Consumer Research
We dive deep into understanding consumer needs, wants, and behaviours through both qualitative and quantitative research methods. We go beyond traditional methods to accurately capture the voices of lower LSM groups, giving brands a true picture of their potential.
Consumer Database Acquisition
We dive deep into understanding consumer needs, wants, and behaviours through both qualitative and quantitative research methods. We go beyond traditional methods to accurately capture the voices of lower LSM groups, giving brands a true picture of their potential.
Direct Consumer Engagement
Our Moya App platform provides a direct line of communication between brands and consumers. Through Moya, we enable brands to engage with lower LSM groups in a personalized and meaningful way, fostering loyalty and trust.
Lead Generation
We generate high-quality leads through opt-in mechanisms, ensuring brands connect with genuinely interested consumers who are ready to engage.
DataFree Services
We believe access to information shouldn't be a barrier. That's why we offer DataFree services to lower LSMs, allowing them to connect with brands and access essential information without incurring data charges.
Market Reach & Engagement
Our network boasts over 6 million monthly active users, giving brands unparalleled access and engagement opportunities within the lower LSM consumer market.
Field Marketing Services
We extend our reach beyond the digital sphere with a dedicated team of field marketing agents. Our real-time dashboard reporting provides brands with instant insights into on-ground activities and results.
Marketing Project Management
We take brands from strategy to execution, managing every aspect of their marketing campaigns with meticulous attention to detail and a deep understanding of the lower LSM consumer.
DataTech Consumer Solutions is more than just a data company. We are passionate about building trust and empowering consumers. We believe that by bridging the data gap, we can create a more inclusive and equitable marketplace for everyone.
Get to know your customers like never before.
Contact DataTech Consumer Solutions today and let us help you unlock the power of your customer data.